In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Eleonora Pons Maronese aka Lele Pons. Ald. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. Contents. 5. Maria Bethany Other Notable Hispanic Influencers on YouTube: A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. . Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. E-mail oureditor In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Sofia says shes using her platform to show future educators and students that school can be a positive experience. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. Early in her prolific music career, Baez declined. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. Negocios Now will announce more sponsors soon. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Latina influencers 2022 were some of the most popular influencers on social media. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. These are just a few of the Latinx influencers out there. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. He's also the first openly . Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. Why do brands love working with famous Hispanic influencers? KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Believe us or not, but Will's interiors are really charged with positive vibes. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. By. Opeoluwa (@opeoluwa_oos) 7. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. Jelian Mercado 10. By 2025, it will account for 12% of all U.S. buying power. Type Of Instagrammer: Photography. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. In this capacity, she led new investment review, diligence and execution. She also has a total of 3.5 million followers on social media worth. She said, We cant wait for them to come to save us . The organization also provides practical knowledge to advance ones legal practice. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. Facebook - @lele - 6.6m followers. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. Cynthia is passionate about staying socially aware, supporting her community, and giving back. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. View this post on Instagram A post shared by GERMAN (@germangarmendia) Alani loves incorporating bold and bright colors into her wardrobe. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Anna Shumate (@annashumatee) 8. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. 130 E. Randolph St. "Design & style to make you smile" - says Will's Instagram BIO. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. Samantha is a visual artist, professional stunt woman, community organizer, and activist. This accounted for 11.1% of U.S. buying power in 2020. Chicago is home to many amazing things (culture, sports, and most importantly food! Her work experiences gave her the confidence to launch her style blog in 2009. 20 top Chicago based influencers 1. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. Manny MUA 7. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. 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